Digital Marketing Specialist (M/F)
Department — Marketing
The Quinta do Lago Group is recruiting candidates for the position of Digital Marketing Specialist (M/F).
The Digital Marketing Specialist’s role is to design, create, and deliver marketing programmes to support the expansion and growth of the company’s services and products. The Digital Marketing Specialist will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Degree in Marketing or Communications, preferred
Previous work experience in related position
Fluent in English
Familiarity with web design and content management systems
Experience in setting up and optimizing Google Adwords campaigns
Solid knowledge of website analytics tools
Excellent analytical and project management skills
Ability to think creatively and innovatively
Good understanding of market research techniques, data analysis and statistics methods
Excellent communication and sales skills
Proficient in MS Office and marketing software
Basic knowledge of HTML and CSS, and development and constraints
Experience working with and developing a marketing plan.
Understanding of graphic design principles
Ability to measure the success of campaigns
Excellent multitasking skills
Critical thinking and problem-solving skills
Team player
Strong organizational and time-management abilities
Commercial awareness and attention to detail
Key Responsibilities
Design digital media campaigns in-house and support digital marketing suppliers, to ensure campaigns are aligned with business goals, including web, SEO/SEM, email and display advertising
Manage end-to-end digital projects
Develop, manage and design layouts of communications such as newsletters, landing pages and banners
Coordinate the creation of digital content (e.g. website, app and blogs)
Create and maintain online listings across e-commerce platforms
Liaise with Marketing, Social media and Sales teams to ensure brand consistency and goals
Stay up-to-date with digital media developments and trends
Work with copywriters and designers to ensure content is informative and appealing
Monitor SEO and user engagement and suggest content optimization
Track and measure Google Analytics metrics and provide reports